Don’t Just Build Sales… Build "Profitable Sales"!
With Master Sales and Merchandising Strategist, Ron Dennis
“Every company must be sales driven and control oriented. We specialize is expense reduction with a focus on shrink control, but you always have to be driving sales.” — Larry Miller
Our entire purpose at the Retail Control Group is to increase your profits. We teach that there are exactly two ways to do that…BUILD SALES or CUT EXPENSES.
Shrink reduction is one big way to boost your bottom line profit. Sales increase is another, and they naturally fit together Under the leadership of two expert industry leaders, the Retail Control Group helps companies cut shrink loss and increase sales revenues — simultaneously.
While this big-picture, integrated approach gets the best results, it demands a unique mix of skills. So we have expanded our team to include a master sales and merchandising strategist, Ron Dennis.
As President of Farm Fresh, Ron consistently outperformed industry norms by every measurable standard. Combining his proven system for sales growth with Larry Miller’s unrivaled loss prevention methodology spells one word for your company — profit!
Ron’s 13 Building Blocks For Sales Growth
Ron Dennis has proven that only a comprehensive attack will produce sustainable sales growth. Ron’s and Larry’s “Profitable Sales” system is based on 13 Strategic Building Blocks:
- Crystal Clear Vision: BRAND IT.
- Energized Leadership: Passionate leaders who believe in their vision lead their teams to excellence, regardless of the field of battle. This is true in sports, war, and retail.
- Consistent, Clear Communication: Telling is not teaching and understanding was never achieved by edict. Every C-level executive and supervisor has to understand the vision, speak to it in common language and coach their respective teams to daily execution excellence.
- Integrity: Customers and communities instinctively know when they’re
dealing with an ethical company — and when they’re not. Uncompromising
integrity is the right way to do business, and the heart of great branding. - Trained Operational Precision: Supervisors and Managers often are a
product of evolutionary On-the-Job Training. If you want excellently run
stores, evolution will never get you there. It takes highly focused training. - Attention to Detail: Simply put, “Good enough…isn’t”.
- Unmatched Customer Service: This varies from demographic to demographic and format to format, but we help you create differentiating CSE through a CCR.
- Quality Products: Period.
- Extreme Variety: Whatever the format, customers want variety. Customers
love extreme variety. Customers most of all love extreme variety presented and displayed in an emotionally exciting way. - Smart Pricing: Format, Brand and Sales Strategy determine a pricing strategy. But a smart pricing strategy accentuates your Brand in compelling fashion in every merchandising execution.
- Clean Stores: Crystal clean to the point where customers feel it.
- Community Involvement: If you are not part of your community your
community will not be part of your BRAND. - Tenacity: Vision and Brand are never fulfilled without Tyrannical Tenacity.
Whether your company is positioned as conventional, price impact or high-end gourmet, these13 Building Blocks can lead to sustained sales and profit growth. The critical components are deep knowledgeable application of these principles and the discipline to execute with excellence over time. And that’s where Ron Dennis and Larry Miller excel.
A Tailored Program
Knowing the challenges of company leadership from the inside, Ron Dennis will work with you personally to achieve your Sales Goals in a focused program comprising three stages:
STAGE 1: Opportunity Analysis: This inside/outside marketplace audit will reveal your sales growth potential, expose your internal and external barriers to reaching your goals and lay out a course for the fastest path to sales growth.
STAGE 2: Action Plan: We’ll design for you a clear Roadmap to Sales and Profit Growth. This step-by-step action plan marries your unique company and market situation with our proven system to deliver optimum results in the shortest time frame.
STAGE 3: Follow Through: Ron and Larry and the Retail Control Group team will work with your team every step of the way to support your implementation at the ground level, so you get the results you’re looking for.
What To Do Next
If you’ve read this far, you probably have questions about our profitable sales-building program. We welcome your questions, and a call costs nothing but a few minutes of your time. So the next step is clear. Reach for the phone and dial this number:
602.448.8500
We’re standing by to take your call — and boost your sales!
Integrated Solutions Mean Higher Profits
In most people’s minds, loss prevention and sales growth live in two different universes. At the Retail Control Group, they live in one universe called PROFIT.
Integration is not theory. It’s the reality that when you apply Ron’s and Larry’s 13 Building Blocks for sales growth you’ll cut expensive waste as a positive consequence. Just the same, when you follow Larry Miller’s Total Store Manager approach to shrink reduction, there’s a dramatic improvement in customer experience — leading to higher sales.
Profit is profit, whether it comes from shrink reduction or increased sales. And the last time we checked, there’s no such thing as bad profit.
So call us today at 602.448.8500 and let’s talk bigger profits through shrink reduction AND sales growth for your company.
