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Ron Dennis Joins The Retail Control Group - April 2010

The Retail Control Group of Scottsdale AZ is proud to announce that Ron Dennis, former President of Farm Fresh Markets of Virginia Beach has joined The Retail Control Group as leader of their Sales and Margin Executive Advisory Services Group.

At The Retail Control Group Mr. Dennis will work with senior executives on their strategies and tactics to build sales and improve operating margins.

“We are in a pivotal time in retail store merchandising,” Mr. Dennis said. “Companies need to take aggressive sales and profit building action and not get caught-up in stale practices or the belief that the economy suppresses sales. That’s a mind trap. I have developed for Retail Control the New Rules for driving all new sales and service brand. Executives need to see their sales and profit building opportunities through a new prism.”

According to CEO Larry Miller, “I am so totally pleased and excited to have Ron Dennis on our team. Ron is a master sales and profit builder with unquestioned qualifications and credentials. Together we have developed the 10 Vital Sales Driving Building Blocks. Each of these Building Blocks must be in place at some level in every company and store in order to drive profitable sales. We understand that every company is different and many stores within each company have unique market conditions. But…these fundamentals are the Vital Building Blocks. Under Ron’s leadership, we evaluate each company’s market position, competitive position, buying strategies, product variety and pricing, ability to adopt new strategies and tactics and each companies Connected Customer Relationship™”.