Don’t Just Build Sales… Build "Profitable Sales"!

With Master Sales and Merchandising Strategist, Ron Dennis

Ron’s 13 Building Blocks For Sales Growth

Ron Dennis has proven that only a comprehensive attack will produce sustainable sales growth. Ron’s and Larry’s “Profitable Sales” system is based on 13 Strategic Building Blocks:

1. Crystal Clear Vision: BRAND IT.
2. Energized Leadership: Passionate leaders who believe in their vision lead their teams to excellence, regardless of the field of battle. This is true in sports, war, and retail.
3. Consistent, Clear Communication: Telling is not teaching and understanding was never achieved by edict. Every C-level executive and supervisor has to understand the vision, speak to it in common language and coach their respective teams to daily execution excellence.
4. Integrity: Customers and communities instinctively know when they’re
   dealing with an ethical company — and when they’re not. Uncompromising
   integrity is the right way to do business, and the heart of great branding.
5. Trained Operational Precision: Supervisors and Managers often are a
   product of evolutionary On-the-Job Training. If you want excellently run
   stores, evolution will never get you there. It takes highly focused training.
6. Attention to Detail: Simply put, “Good enough…isn’t”.
7. Unmatched Customer Service: This varies from demographic to demographic and format to format, but we help you create differentiating CSE through a CCR.
8. Quality Products: Period.
9. Extreme Variety: Whatever the format, customers want variety. Customers
   love extreme variety. Customers most of all love extreme variety presented and displayed in an emotionally exciting way.
10. Smart Pricing: Format, Brand and Sales Strategy determine a pricing strategy. But a smart pricing strategy accentuates your Brand in compelling fashion in every merchandising execution.
11. Clean Stores: Crystal clean to the point where customers feel it.
12. Community Involvement: If you are not part of your community your
    community will not be part of your BRAND.
13. Tenacity: Vision and Brand are never fulfilled without Tyrannical Tenacity.

Whether your company is positioned as conventional, price impact or high-end gourmet, these13 Building Blocks can lead to sustained sales and profit growth. The critical components are deep knowledgeable application of these principles and the discipline to execute with excellence over time. And that’s where Ron Dennis and Larry Miller excel.